Recruit channel partners in Asia without hiring a country team.
VentureScope finds, vets and negotiates with the resellers and distributors already selling to your buyers in South Asia, Southeast Asia, China, Korea and Japan. You meet every shortlisted reseller, approve every term and own every relationship.
Most companies entering Asia hire a country manager and set up a local entity first. Eighteen months later they have headcount and no revenue.
For Series A and B B2B companies with proven product-market fit.
- AssessmentDays 1 to 15
- Outreach and introductionsDays 16 to 45
- NegotiationDays 46 to 75
- AgreementsDays 76 to 90
Pilot
A 90-day pilot to build channel partnerships in Asia
Phase 1 · Days 1 to 15
Assessment
VentureScope reviews your product, pricing, margin structure and support model, agrees reseller selection criteria with you, and builds a long-list of candidates from its existing network and new sources.
Phase 2 · Days 16 to 45
Outreach and introductions
VentureScope approaches each reseller on the long-list and qualifies those that express interest against the agreed criteria. You meet the resulting shortlist with VentureScope present, and only the resellers you select proceed to negotiation.
Phase 3 · Days 46 to 75
Negotiation
VentureScope negotiates commercial terms on your behalf, covering margin, territory, exclusivity, minimum commitments, reporting and termination. Nothing is agreed without your approval.
Phase 4 · Days 76 to 90
Agreements
VentureScope prepares the reseller agreements and manages each one through to signature with the resellers ready to commit.
On completion, every reseller relationship and agreement is yours. You can run the channel internally or retain VentureScope for ongoing channel management.
Pricing
Fixed fees and commission on each reseller agreement
A fixed fee for the pilot, an optional monthly fee after it, and commission on the revenue each reseller agreement produces.
Fixed fees
£30,000
Pilot
The 90-day pilot, covering all four phases.
£10,000per month
Channel advisory
Optional, after the pilot. Your channel owner runs the reseller relationships day to day, including joint pipeline generation, pipeline and performance reviews, and reporting. VentureScope supports them at a senior level: attending quarterly business reviews with each reseller, handling escalations, leading renegotiation of terms, and advising on programme incentives. Billed in six-month terms that renew automatically unless either side gives 30 days' notice before the term ends.
Success-based fees
£15,000per agreement
Origination fee
Payable when each reseller agreement is signed. It covers onboarding and initial sales enablement of that reseller, and is credited in full against the commission the agreement generates.
20%for 24 months
Commission
Charged on the net revenue you receive through each reseller agreement, for 24 months from signature. It becomes payable once it exceeds the origination fee already paid for that agreement.
Worked example: one reseller agreement
| Item | Smaller agreement | Larger agreement |
|---|---|---|
| Net revenue over 24 months | £50,000 | £150,000 |
| Commission at 20% | £10,000 | £30,000 |
| Less origination fee paid at signature | £15,000 | £15,000 |
| Further commission payable | £0 | £15,000 |
Fees are in pounds sterling and exclude applicable taxes. VentureScope is a Singapore company and does not charge UK VAT; UK business clients account for VAT under the reverse charge.
Expenses are additional, charged at cost, and incurred only with your written approval in advance.
Eligibility
Six requirements for a channel partner programme in Asia
Resellers take on products they can sell, support and earn a margin from. The pilot is designed for companies that already have the following in place.
- Series A or B funding, with budget allocated to building a channel
- A B2B product with proven product-market fit
- A repeatable sales process that a third party can learn and run
- Pricing that leaves room for a reseller margin
- The capacity to support resellers and their customers after the sale
- A named person on your team who will own the channel, with backing from leadership
Consumer businesses, companies still developing their product, and companies with their own sales team in Asia are not eligible.
FAQ
Frequently asked questions
How do you find channel partners in Asia?
To find channel partners in Asia, VentureScope starts with the resellers, distributors and system integrators already selling to your buyers in each territory. Selection criteria are agreed with you first. A long-list is then built from VentureScope's network and new sourcing, each candidate is approached and qualified, and you meet the shortlist. Only the channel partners you choose proceed. Candidates are assessed on the customers they already serve, their technical and support capacity, and their record with foreign vendors.
How do you find and recruit resellers for our product?
A reseller takes on products it can sell, support and earn a margin from, so recruitment starts with your product, pricing and margin structure, not a contact list. VentureScope confirms there is room for a reseller margin and a repeatable sales process a third party can learn, then approaches resellers that fit and qualifies the ones that express interest. Reseller recruitment is judged on whether a partner can genuinely sell your product, not on how many names are on the list.
Is VentureScope a go-to-market consultant?
Not in the usual sense. A go-to-market consultant typically delivers a strategy and a set of recommendations. VentureScope does the work itself: finding, vetting and negotiating with resellers and distributors, and managing each agreement through to signature. The aim is signed agreements with partners whose relationships you own, not a plan to act on later. Where market strategy is needed, it comes from doing the recruitment, not from a separate advisory exercise.
Do we need a market entry consultant to expand into Asia?
Many companies entering Asia hire a country manager and set up a local entity first, and often spend eighteen months building headcount before any revenue arrives. A market entry consultant usually advises on that path. The alternative is to reach buyers through partners who already sell to them, which is what the pilot does. Whether you need a consultant depends on the route: if you want partners in market rather than a plan and a payroll, the pilot is the more direct way there.
About
Elliot LaCour
Founder and principal, VentureScope
Elliot LaCour is a General Partner in a Singapore-based fund. His work across APAC spans early-stage investment, M&A, due diligence and commercial partnerships. VentureScope applies that experience, and the relationships built through it, to reseller channels for B2B companies entering Asia. Elliot leads every engagement personally, from the first call through to channel advisory, with no handover to junior staff. He is based between Singapore and the United Kingdom.
View Elliot's LinkedIn profileThe call covers your product, the markets worth prioritising and whether suitable resellers exist for it. If the pilot is not the right fit, you will hear that on the call.